;; This buffer is for notes you don't want to save, and for Lisp evaluation.
;; If you want to create a file, first visit that file with C-x C-f,
;; then enter the text in that file's own buffer.

CTO f/Valueclick

Join VC 4 years ago
Growing ever since
  acquisitions.
  dominant player in online industry

2 areas
  media
	mediaplex does it
	system tracks performance of online advertising
  technology

issue checks to 30k websites

internet would not be where it is w/out advertising

tiny websites only compensation is through advertising

yahoo, google are not only mechanism for advertising!

vc is #2 in terms of unique users

from media division alone
     400 millions

dell in europe uses vc to service ads
ASP product - 
 - distribute ads that will be most effective for them

acquire a company how to deal with new technology
	initially said to merge
	through time, you don't always want to migrate technologies
		waste of development resources
		

banner, text link, popup

ME:
	in westlake village. 550 employees, 70 developers.
	   
	santa barb, frisco, nyc, uk, boston, westlake village
	where main media product 
	kelly harold is development manager
	      works on Perl/MySQL environment
	      initiatives to bring revenue into the firm

	cto, cfo, ceo all here.
	     very promising parts of company
	     most revenue-generating opportunity at the moment

	optimization engine:
		     lot of input coming in
		     when a user sees a banner
			  we know where he is when, what website what browser
			  what he has preferred
			       trying to find people who are very bright
			       realtime computer-aided intelligence

all ebay ads
    generate 50% of all new ebay users

wellsfargo ads

====================

testing and verification